Electronic Monumentality

When the Ferguson protests started becoming more and more talked about on Facebook, Twitter, and other social media sites, we knew that the issue at hand was important enough to be talked about that much.  Electronic monumentality, as far as I can tell, is that issues become important because they are being focused on through the internet; they are being talked about for a good reason.  In terms of the Ferguson protests, one of the issues discussed is if the police are being ethical in their treatment of the protesters.  It is being talked about so much that it shows peoples collective opinions on the matter, and their own ethical beliefs are being developed on social media sites.  Electronic monumentality is the creation of an ethical issue base on how much traffic it receives through the internet.